MY RESUME

• Develop and execute marketing plans, manage campaigns, collaborate with marketing team and other departments to ensure effective execution.
• Implement Performance Marketing: optimize multi-channel ads, CPC/CPL, CTR/CR, SEO/AEO, Email, UX/UI, and Content.
• Monitor and analyze data of ads performance, customer behavior and marketing metrics to propose optimization solutions.
• Manage monthly budgets and KPIs, ensuring marketing activities stay within financial limits.
• Enhance customer experience and suggest product developments aligned with trends and user behavior.

• Successfully launched three products—Sourcevietnam, GoSell, and Stepmedia—globally, achieving a total revenue of $5,000,000 last year.
• Increased lead generation by 66% within the first three months and maintained a stable growth rate of 5-10%.
• Relaunched advertising campaigns, consistently reducing CPL by 40% while boosting traffics by 15-25% monthly.
• Improved ad conversion rates from 1.2% to 3.6%, maintaining stable service usage growth at 1.8% monthly.

• Manage marketing operations for a chain of 5 stores, optimize workflows, enhance engagement, and drive revenue growth across online and offline channels.
• Conduct market analysis and develop intergrated marketing strategies: plan, execute, monitor performance, and report to leadership regularly.
• Monitor and analyze data of ads performance, customer behavior and marketing metrics to propose optimization solutions.
• Plan and organize in-store activations,working with sponsor partners to enhance brand visibility, increase engagement, and drive sales.
• Optimize the purchasing process, service experience, and customer support systems, train staff, implement a loyalty program, and elevate customer satisfaction.

Key Archivement:

• Reduced customer acquisition costs (CAC) by 45% and increase customer lifetime value (CLV) by 150% within one year.
• Boosted quarterly revenue by an average of 800 million VND through service quality improvements, contributing to enhanced business performance.

• Analyze industry, products, and market to propose intergrated marketing strategies that expand market share and target the potential customers.
• Develop brand identity, promotional items, sales kits, and communication materials to ensure consistency and professionalism.
• Implement and optimize online marketing activities such as multi-platform advertising, SEO, and communication to achieve target marketing metrics.
• Manage e-commerce channels, streamline operations, increase engagement, and improve conversion rates.
• Build and optimize customer service systems to improve customer experience and customer retention rate (CRR).

Key Archivement:

• Successfully launched 3 new services: marketing services, construction design & execution, and home maintenance contributing 22% to monthly revenue.
• Strengthened e-commerce channels, contributing 80% of total revenue and helping the company maintain operations during the COVID-19 pandemic.
• Increased new leads by 150% compared to the pre-strategy period, contributing to significant market expansion.

• Conduct market analysis and develop intergrated marketing strategies: plan, execute, monitor performance, and report to leadership regularly.
• Position edible bird’s nest brand, develop brand identity, diversify communication channels and products for each customer segment.
• Monitor and analyze data of ads performance, customer behavior and marketing metrics to propose optimization solutions.
• Manage e-commerce channels, streamline operations, increase engagement, and improve conversion rates.
• Organize activations, coordinate with sales teams to enhance brand visibility, increase engagement, and drive sales.

Key Archivement:

• Achieved an average revenue growth of 4 billion VND per quarter in the first 6 months, maintaining a steady growth rate of 5.21%, adapting flexibly to market fluctuations.
• Optimized conversion rate from 0.75% to 1.35%, nearly doubling business efficiency compared to the previous phase.

• Conduct in-depth research on the market and products, then develop detailed marketing plans & proposal presentation to meet customer goals and needs.
• Implement and execute advertising campaigns, manage communication activities effectively according to the approved plan, ensuring consistency and maximum efficiency.
• Manage project timelines, closely coordinate with marketing team to ensure campaigns are executed on time and meet high-quality standards.

Key Archivement:

• Alphabook: Successfully launched the website selling Vietnamese books in the U.S., serving the Vietnamese community, and executed an effective advertising campaign, achieving an average of 500 orders per month in the first 3 months.
• GoViet: Played a key role in the launch campaign of the GoViet (Gojek) app, achieving over 500,000 app downloads and an impressive First Booking Confirm Rate of 23% within the first month.

• Mobile Game Operations – Analyze user data, design, and operate in-game promotions to optimize revenue and enhance player experience.
• Community Management – Organize interactive events, coordinate community activities, and supervise collaborators to ensure effectiveness.
• Media Management – Plan, produce, and manage content across consistent and engaging channels.

Key Achievement:

• Naruto Dai Chien and Lien Minh Mobile: Consistently held the Top #1 for mobile games on Chplay, Appstore, and Gamota for several consecutive months from 2013 to 2015.

• Collaborator Management – Coordinate activities, ensure effectiveness, and create engaging content for TalkTV, a pioneering livestream platform in Vietnam.
• Event Organization – Plan and execute community events to increase traffic, maintain DAU, and drive the development of the TalkTV ecosystem.

Key Achievement:

• Managed and collaborated with prominent streamers at the time such as Pewpew (Dota 2), Viruss (LoL), and Rylai (3Q VNG), contributing to increased views and improved media effectiveness.